Organizational Culture of Virgin Group - 1474 Words

1. Describe the culture of Virgin group by seven dimension of organization culture. Organizational culture has been described as the shared values, principles, traditions, and ways of doing things that influence the way organizational members act. Actually, it can divided seven dimension of organizational culture which are attention to detail, outcome orientation, people orientation, team orientation, aggressiveness, stability and innovation and risk taking, and now I will use these seven dimensions to describe the culture of virgin. The first dimension used in this culture of virgin is attention to detail. It is the degree to which employees are expected to exhibit precision, analysis, and attention to detail. It is such a culture gives†¦show more content†¦The fourth dimension in this culture is innovation and risk taking. It is the degree to which employees are encouraged to be innovative and take risk. Through this article, Brett Godfrey showed his business plan to the author, which outlining the start-up of a low-cost carrier in Australia to take on Qantas and Ansett in their domestic market. He has expanded Blue and its sister airline to the United States, New Zealand, Thailand and South Africa. The company give them brand support and the space to go build the new business themselves like Virgin Active. Also, Matthew Bucknall and Frank Reed had bought out some innovative idea like the idea of a family-friendly health and fitness club in 1999. These planning and ideas are innovative, but at the same time they need to take the risk on running the ideas and planning. In this article, we can find out four dimension of organizational culture. A top company must have strong organizational culture that employees are more loyal than weak organizational culture, creates a stronger employee commitment to the organization, and the strong organizational culture is associated with high organizational performance. Also, if the value of the culture is clear and widely accepted, employees can know what they are supposed to do and what expected to them, so they can act quickly to take care of problem. 2. How culture affect the manager? A cultureShow MoreRelatedOrganization Culture - Virgin Group1202 Words   |  5 Pages1. Describe the culture of Virgin group by seven dimensions of organization culture? Every company and organization whatever government or non-government are having their unique organization culture. So what is organization culture? ‘Organization culture has been described as the shared values, principles, traditions, and ways of doing things that influence the way organizational members act, and there are seven dimensions – attention to detail, outcome orientation, people orientation, teamRead MoreStrategic Management - Virgin Group1014 Words   |  5 PagesBackground of VIRGIN In 1968 a guy named Richard Branson started the Student magazine and that was the starting of his revolutionary business career and from that time Branson did not have to look back ever. Now today Branson has the huge size of his business which is VIRGIN BUSINESS GROUP. This group owns more than 200 companies. â€Å"Branson† and â€Å"VIRGIN† is now a symbol of a famous brand all over the world. VIRGIN group holds a pretty number of companies. Most popular VIRGIN companies are VIRGIN MoneyRead MoreEssay on Longitudinal Strategic Development Study1281 Words   |  6 Pages RECENT PAST INTRODUCTION Virgin Group limited is a venture capital conglomerate founded in 1970 by Sir Richard Branson with interest in transportation, travel, mobile, financial services, media, music and fitness. It employs about 50,000 people in more than 30 countries, comprising of 300 companies and brand, with 11.5 billion pounds in revenue as at 2009, (Virgin website). Read MoreSir Richard Branson Case Study1743 Words   |  7 Pagescreativity. Lack of success in a venture is not a deterrent, rather a motivator as this produces opportunity. His personality and style of management combine to form a very formidable opponent in each business venture explored within his company, Virgin Group. Sir Richard Branson – Case # 1 Background Sir Richard Branson learned, from an early age, not to let adversity stand in the way of accomplishing a goal. 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The business strategy which Branson follows is emergent in nat ure, as he is a serial entrepreneur. Branson as a strategic leader of Virgin Group, shares the strategic vision should be. This sharing of the vision significantly helps in the execution of day-to-day decision making process. Branson, by followingRead MoreRichard Branson and the Virgin Group of Companies in 20071099 Words   |  5 Pagesheadmaster of Stowe, a private boarding school Branson dropped out at 17. His success started by publishing a magazine called Student, then he moved on to mail order records. This is where the Virgin Group started. Richard Branson has developed his brand in a large variety of markets. The over-familiarity of the Virgin brand has caused the consumers to not take the brand in a serious manner. One might argue that he stretched his brand too thin. This lack of focus and over-diversification could result inRead MoreLeadership Styles1063 Words   |  5 PagesLeaders and their Management have direct implications on their organization, even though both the Companies discussed in the case study are in similar industries. The Companies Discussed in the Case Study is Virgin Atlantic and Ryanair, Sir Richard Branson Being the Leader and Founder for Virgin and Michael O’Leary for Ryan Air. This Essay would look at how different Leadership, Management and Motivation style and theories they can adopted for their respected companies. The second part of this essayRead MoreCase Study the Virgin Group Essays1446 Words   |  6 PagesTHE VIRGIN GROUP PROBLEM: * The Virgin Group is so unrelated diversified that it has been criticized by some commentators because it has become an endorsement brand that could not always offer real expertise to the businesses which it is associated. So the real question is Can The Virgin Group be good/successful in every business it gets into? Are they really adding a real value to each business/customer? * What will happen if a customer has a bad experience with any of the product